Kerdos, or κέρδος in Greek, can be loosely translated as ‘to gain’, ‘to take advantage’, or ‘to profit’. Its broader meaning is ‘faith-trading’; implying, the decision to take the leap in faith to reap benefits for Self and Others, through taking responsibility for one’s ownership.
Kerdos Academy has its roots grounded in the notion of faith-trading, which emphasises the unique quality of an individual’s Purpose Capital© and Resilience of Self-relations©. Kerdos Academy believes in the power of a journey in reflexive and insightful understanding of Self, with derivative impact on relations with Others.
Mission
Kerdos Academy has purpose to offer you a journey of taking responsibility for your your ownership; a journey to profit from what there is; even in time of adversity.
Values
Self-awareness
Kerdos expresses the belief that at birth persons have what is required for them to be who they are intended and should therefore be enabled to nurture their abundance and championship.
Authenticity
Kerdos holds the belief that everyone’s abundance and championship is an inherent legacy; the latter is enabled when applying the principle of taking ownership.
Synergy
Kerdos believes in the principle of Ubuntu; implying the notion that I cannot be the intended me without you being the intended you, and vice versa.
Sensing
Kerdos expresses the belief that the quality of and belief in Self is sustained in one’s resilience of self-relations, irrespective of adversity; therefore, this insight should be enabled.
Igniting
Kerdos believes that all have purpose and should, through reflexive practices, be enabled to discover and nurture their purpose, as therein lies the essence of empowerment and faith-trading.
About Professor Frans Bezuidenhout
Professor Frans Bezuidenhout is a sociologist who specialises within the field of Clinical and Applied sociology. He has additional training in sociopathy (USA), intercultural sensitivity (India) and cognitive therapy (RSA). Although retired from Nelson Mandela Metropolitan University (now Nelson Mandela University) as Head of the Department of Sociology and Anthropology (incorporating History), he maintains links with the University teaching as contract professor on the MBA graduate programme as well as within the Department of Industrial Engineering. Baring links with his Alma Mater, he also serves other South African Universities in capacity as teacher, researcher, postgraduate supervisor and examiner. For the past 10 years he has taught as Guest Professor at Mainz University, Germany. In 1980, he was seconded to the Bird Street Campus (ex-UPE) to set up the Centre for Continuing Education, now known as the Leadership Academy of Nelson Mandela University Business School. Since 1995, he has presented seminars, workshops and retreats focusing on Purpose Capital©, Resilience of Self-relations© and Innate Strengths in South Africa, and amongst other in South Sudan and Germany. In 1998 he developed a BA Hons qualification with specialism in the field of Group Dynamics. This qualification drew students from various European countries, China, the African continent and South Africa. Besides acting as consultant to various industries in people and team development, he also acts in the role as coach and mentor. He is often an invited motivational speaker. He is author of Growing Within (self-published) and A Reader on Selected Social Issues (Van Schaik Publisher). His LinkedIn address is: https://za.linkedin.com/